Creative briefing for skippable, Shorts, in-feed and Demand Gen placements
YouTube Ads agency
YouTube Ads work when the creative, audience and measurement plan are built together. Clean Digital manages YouTube campaigns as part of a wider paid media plan, connected to Search, Demand Gen, PMax and paid social.
Video needs a job in the plan
YouTube can build demand, qualify audiences and support remarketing. The campaign should know which job it is doing before spend starts.
Where YouTube fits
Introduce a product or service before search demand exists
Remarket to high-intent audiences with stronger creative context
Support ecommerce launches with video and product feed activity
Qualify B2B and lead-generation audiences before they search
Test creative messages before they are scaled into paid social or Demand Gen
What management includes
Audience design using first-party data, remarketing and intent signals
Frequency control and sequencing across wider paid media plans
Conversion tracking, view-through interpretation and lift testing where appropriate
Budget allocation between YouTube, Search, PMax and paid social