Read Why Creative Matters in Paid MediaWhy Creative Matters in Paid Media
In paid media, data and spend often get all the attention, but the role of creative is often overlooked. Without strong, engaging ads, even the biggest


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Contributor
Megan brings 3 years of paid media expertise since 2023, specialising in both paid search and paid social, with a particular love for paid social strategy. She writes about ad creative, TikTok Search Ads and how people search for products on social media.
3 articles
Read Why Creative Matters in Paid MediaIn paid media, data and spend often get all the attention, but the role of creative is often overlooked. Without strong, engaging ads, even the biggest
Read TikTok Search Ads: Capturing Intent in the MomentIn recent years, consumers have changed the way in which they search for products and services. The rise of ‘social search’ has paved
Read The Rise of Social SearchAccording to a recent survey carried out by SOC (please see below), Instagram is the leading platform of choice for the 18-24 demographic, followed by TikTok