Blue Shoes
- merrell moab 3 mens
- waterproof hiking shoes size 10
- mens walking boots
Google Shopping & product feed management
In Shopping, the feed is the campaign. We fix product data, listing-group structure and margin-aware budget splits so your Shopping spend follows the products that actually sell, as part of how we run client Google Ads management and paid search.
£160M+ in ad spend managedMost underperforming Shopping accounts do not have a bidding problem, they have a feed problem. Google decides which queries your products show for from the product data you send, not from keywords you choose. Thin titles, missing identifiers and one undifferentiated "all products" campaign quietly cap how often you appear and push budget to the wrong SKUs. Get the feed right and impression share, relevance and return move before you touch a bid.
What we manage
- Merchant Center Next setup and disapproval fixes
- Product title and description optimisation
- GTIN, MPN, brand and identifier hygiene
- Feed rules and supplemental feeds
- Listing-group structure by product and margin
- Margin-aware and new-customer budget splits
- Comparison Shopping Service (CSS) to cut CPCs
- Shopping, Performance Max and free listings
How we turn the feed into performance
Audit the feed and Merchant Center
Disapprovals, missing attributes, weak titles and identifier gaps, documented and fixed at source or with feed rules.
Optimise titles and identifiers
Rewrite titles to how people search, complete GTIN, MPN and brand, and enrich with supplemental feeds.
Structure budget around margin
Split listing groups so spend follows margin, bestsellers and genuinely new revenue, not just clicks.
Coordinate Shopping, PMax and CSS
Govern where inventory runs, and route through a CSS to reduce Shopping CPCs.
Go deeper
- Clean Digital PPC best practice: Google ShoppingOur practitioner guide to running Google Shopping well.
- CSS: all you need to know about Comparison Shopping ServicesWhere a CSS partner fits, and how it cuts Shopping CPCs.
- Google Shopping vehicle listingsA worked example of feed-led Shopping for automotive.
- Get your products into ChatGPT ShoppingHow clean feeds feed newer AI shopping surfaces.
Related services & tools
Common questions
What teams ask about google shopping & feed before they hand over an account.
See where your Shopping feed is leaving money behind
Get a free senior review of your Merchant Center feed and Shopping structure, where products are disapproved or under-titled, where budget is going to low-margin lines, and what to fix first, from a Google Premier Partner managing £160M+ in ad spend.
- Where budget produced no profitable return in the last 90 days
- Whether your conversion tracking and values are reliable
- How much of your performance is genuinely incremental vs demand you already had
- Which campaigns are worth more budget and which to cut
“A useful PPC review should make the next decision obvious: what to cut, what to protect, and what is worth more investment.”
Fraser Smith, Chief Strategy Officer, reviews every submissionFree senior PPC review
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