PPC agency UK
Clean Digital manages paid search, Google Ads, Microsoft Ads, paid social, programmatic and analytics for UK brands that need clearer revenue, lead quality and ROAS from media spend.
Commercial evidence before more spend
When a PPC agency has to prove its value
The account can look active while the commercial result stalls. These are the situations where Clean Digital is usually brought in.
Lead quality is too weak
Forms are coming in, but sales reject too many leads or pipeline value does not follow.
We separate cheap conversions from valuable ones, import CRM stages where possible, and report on the leads the business actually wants.
ROAS looks good but revenue is flat
Brand, remarketing or low-margin products make the report look healthier than the commercial result.
We split brand and non-brand, product margin, new customer value and channel incrementality so the next budget decision is based on the right number.
The account has scaled into waste
Broad match, Performance Max, Shopping and paid social keep spending, but nobody can prove which parts still deserve budget.
We audit search terms, feed quality, audience overlap, exclusions, conversion actions and bid strategy before adding more spend.
The operating system behind the account
PPC management is a sequence of commercial decisions: what to cut, what to protect, what to test and where the next pound should go.
Step 1
Audit the paid media account
Search terms, match types, negatives, Shopping feed quality, Performance Max leakage, audience overlap, landing-page fit and conversion actions are reviewed before any budget move.
Step 2
Set channel ownership
Google Ads, Microsoft Ads, paid social and programmatic each get a clear job, so demand capture, demand creation and retargeting do not compete for credit.
Step 3
Fix the data going into bidding
GA4, Google Tag Manager, offline conversion imports, revenue values and lead-quality signals are checked because automation only improves when its inputs are reliable.
Step 4
Report the decision, not activity
Monthly reporting shows what to cut, protect, test or scale, with enough context for finance, sales and marketing to agree on the next spend decision.
Channels with clear ownership
Paid search
Capture existing demand from Google Ads, Microsoft Ads, Search, Shopping and Performance Max.
Paid search managementGoogle Ads
Control Search, Shopping, Performance Max, Demand Gen, YouTube and conversion value signals.
Google Ads agency UKMicrosoft Ads
Add incremental Bing search demand with UET tracking, LinkedIn profile targeting and its own budget logic.
Microsoft Ads managementPaid social
Create demand and qualify audiences through Meta, LinkedIn, TikTok and other social platforms.
Paid social managementProgrammatic
Build controlled reach with inventory quality, frequency caps and measurement beyond impressions.
Programmatic advertisingMeasurement
Connect spend to revenue, lead quality, bookings, enrolments, margin and the data Smart Bidding uses.
Data and analyticsPPC results across UK sectors
The channel mix changes by sector, but the standard is the same: account decisions tied to revenue, leads, bookings or enrolments.
Arden University
127% YoY increase in PPC enrolments
Value-based bidding and lead quality work for a higher education account.
Read case studyDobbies Garden Centres
14:1 ROAS across paid channels
Search, Shopping and paid social planned around retail revenue and store demand.
Read case study
Rabbies
236% increase in booking revenue
Paid search, paid social and programmatic scaled travel bookings across markets.
Read case studyPPC agency UK FAQs
What does a UK PPC agency manage?
A UK PPC agency manages paid search, Google Ads, Microsoft Ads, paid social, programmatic, tracking, reporting and budget decisions. Clean Digital starts with where spend is being wasted, then fixes the account structure, conversion data and channel mix before increasing budget.
See paid search managementIs Clean Digital a Google Ads agency as well as a PPC agency?
Yes. Google Ads is a core part of the PPC work, including Search, Shopping, Performance Max, Demand Gen and YouTube where they fit the account. We also manage Microsoft Ads, paid social, programmatic and analytics when those channels affect the same revenue or lead target.
Google Ads agency UKWhen should a business change PPC agency?
The usual signs are weak lead quality, unclear ROAS, poor tracking, vague reporting, account changes with no commercial reason, or budget increases that cannot be defended. A free audit gives you the evidence before you decide whether to change agency.
Get a free PPC auditDo you work outside Edinburgh?
Yes. Clean Digital is based in Edinburgh and works with clients across Scotland, the wider UK and international markets. The account work, reporting and reviews are built around UK business hours and senior specialist access.
PPC agency EdinburghStart with the spend you already have
A senior specialist reviews the account and sends back the budget leaks, tracking issues and first fixes that matter commercially.