Clean Digital
    Clean Digital
    WHO WE WORK WITH
    CONTACT US
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    Michelle, 1Rebel UK

    "Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."

    PPC budget planning & reporting

    Forecasts, budget splits and monthly reporting that show what is working, what to cut, and where more budget would actually help. Plan a budget first with the free PPC budget calculator, then make it defensible as part of your paid search programme.

    Use the free PPC budget calculator
    Google Premier Partner 2026 badge£160M+ in ad spend managed
    Marginal return on spendnon-brand search
    spend →profit contribution ↑

    Fund here. Each extra pound still brings profitable volume.

    Diminishing. More spend mostly inflates cost; the budget works harder elsewhere.

    Budgets often get set by last year plus a gut feel, and reporting too often arrives as a data dump that celebrates clicks and impressions while the numbers finance cares about stay unanswered. When leadership asks what another £5,000 a month would return, or which campaigns to cut, most accounts cannot say.

    We make the budget defensible and the reporting decision-led: forecasts you can take to a finance meeting, splits that follow where money actually works, and monthly reporting that ends with a recommendation, not a dashboard.

    What we deliver

    • Budget forecasts and scenarios you can take to finance
    • Channel and campaign budget splits by return
    • Marginal-return analysis: where the next pound works hardest
    • Monthly reporting tied to revenue, leads and bookings
    • Brand versus non-brand reporting, separated honestly
    • Pacing and seasonality management to avoid under or overspend
    • Clear scale, hold and cut recommendations
    • Board-ready summaries non-specialists can act on

    How we make a budget defensible

    When leadership asks what another £5,000 a month would return, or which campaigns to cut, the answer should already exist. We build the budget so it does.

    01

    Forecast with scenarios

    Roughly what a spend should return, at what cost per lead or sale, with conservative, expected and aggressive cases finance can weigh.

    02

    Split by marginal return

    Fund campaigns where the next pound still brings profitable volume, using lost impression share, demand and conversion economics, not a flat ROAS target.

    03

    Separate incremental from existing

    Tell demand you would have captured anyway apart from genuine growth, so budget funds what moves the business.

    04

    Pace and revise

    Pace spend through the month, plan around seasonality, and revise the forecast as real data comes in rather than setting it once.

    Results we actually manage

    From the same team

    28%YoY increase in lead quality· Arden University25%Of online purchases from a last-click paid touch point· Dobbies Garden Centres
    Get this level of review on your accountBrowse all case studies

    Common questions

    What teams ask about budget planning & reporting before they hand over an account.

    Can you forecast what a given budget will return?
    Yes, directionally and with scenarios. We build forecasts from real benchmarks and your account data, showing roughly what a spend should return, at what cost per lead or sale, with conservative, expected and aggressive cases so the number is defensible in a finance conversation.
    How do you decide where to add budget?
    By marginal return, not flat ROAS. We look at where added spend still brings profitable volume versus where it has hit diminishing returns, using signals like lost impression share and conversion economics, and we separate incremental growth from demand you would have captured anyway.
    What does your reporting actually tell me?
    What is working, what to cut, and where more budget would help, tied to revenue, leads and bookings rather than clicks. We report brand and non-brand separately and end with a clear recommendation, not just a dashboard to interpret yourself.
    Do you have free tools to plan a budget?
    Yes. The media spend calculator estimates what a budget should return, and the agency media planner turns a budget into a cross-channel plan. They use the same planning logic we apply for clients, so you can sanity-check a budget before committing.
    How do you stop campaigns under or overspending?
    We pace spend through the month, plan around seasonality and demand peaks, and watch early signals like click share to catch campaigns missing available demand. Forecasts are revised as real data comes in rather than set once and forgotten.
    Can you report across channels, not just Google?
    Yes. We plan and report budget across paid search, Shopping, paid social and programmatic together, so the split reflects the whole funnel. The agency media planner supports the cross-channel view.

    Make your paid media budget defensible

    Get a free senior review of your paid media budget and reporting, what is working, what to cut, and where the next pound would help, from a Google Premier Partner managing £160M+ in ad spend.

    • Where budget produced no profitable return in the last 90 days
    • Whether your conversion tracking and values are reliable
    • How much of your performance is genuinely incremental vs demand you already had
    • Which campaigns are worth more budget and which to cut
    “A useful PPC review should make the next decision obvious: what to cut, what to protect, and what is worth more investment.”
    Fraser Smith, Chief Strategy Officer at Clean DigitalFraser Smith, Chief Strategy Officer, reviews every submission

    Free senior PPC review

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