SERP previewchecked before launch

Ad copy & landing-page feedback

Clicks are only half the job. We test message and ad copy, preview ads exactly as they will appear in the SERP, and give landing-page feedback for when the ads are working but the page is not converting. Start with the free Google Ads preview tool.

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£160M+ in ad spend managed

Two failures quietly waste paid search budget. The first is ad copy that does not earn the click, weak responsive search ads, thin assets, generic messaging that blends into the SERP. The second, and more expensive, is when the ads do their job, the click happens, and then the landing page loses the visitor you just paid for.

We work both ends: sharper, tested ad copy that improves click-through and quality, and honest landing-page feedback so the traffic converts once it arrives.

What we work on

Responsive search ad asset testing and pinning strategy
Message and value-proposition testing, not guesswork
Ad asset and extension coverage (sitelinks, callouts, snippets)
SERP-true ad previews before launch to catch truncation
Landing-page feedback on message match, speed and friction
Form and trust-signal review for lead-gen pages
Mobile experience and above-the-fold clarity
Tests tied to accurate conversion measurement

When the ads work but the page does not

The most expensive moment in paid search is right after the click: you have already paid, and the page decides whether the spend turns into anything. If click-through is healthy but conversion is weak, the problem is usually the page, not the bidding.

Message match

The page headline keeps the promise the ad made. A mismatch between ad and page is one of the fastest ways to lose a visitor you just paid for.

Speed and friction

A slow load or a form longer than it needs to be quietly costs conversions. We flag what to cut and what to defer.

Trust at the decision

Reviews, guarantees and proof where the visitor decides, not buried on an about page they never reach.

Above the fold on mobile

The value proposition and the action clear without scrolling, on the device most of the traffic actually arrives on.

Results we actually manage

Dobbies Garden Centres paid search case study

14:1

ROAS across all paid channels

Dobbies Garden Centres

Shopping and Search restructured around feed quality and seasonal demand for the “Spring It On” campaign.

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127%

YoY increase in PPC enrolments

Arden University

Value-based bidding used enrolment data, so spend followed applicants who enrolled.

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236%

YoY increase in booking revenue

Rabbies

Booking revenue scaled with only 17% more PPC spend by moving budget to the tours that sell.

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From the same team

28%YoY increase in lead quality· Arden University 25%Of online purchases from a last-click paid touch point· Dobbies Garden Centres

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Go deeper

Related services & tools

Common questions

What teams ask about ad copy & landing pages before they hand over an account.

My click-through is fine but conversions are low. What is wrong?

Usually the landing page, not the ads or bidding. If people click and then leave, the likely causes are a mismatch between the ad and the page, slow load, form friction, or weak trust signals. We diagnose the gap and give prioritised feedback to fix it.

How should I write responsive search ads?

Give Google enough strong, distinct headlines and descriptions to assemble a relevant ad, pin only where a message or compliance line must always show, and treat copy as an ongoing test rather than a one-off. We rotate value propositions and read the results.

Do ad extensions and assets still matter?

Very much. Sitelinks, callouts and structured snippets take more of the search results page and give people more reasons to click, which improves click-through and often quality. Most accounts under-use them, so it is an easy win.

Can I see how my ad will look before launch?

Yes. Our free Google Ads preview tool shows your ad as it will appear in the SERP, including headlines, descriptions, sitelinks and character limits, so you catch truncation and weak ordering before spending. We run the same check on client ads.

Will you rewrite my website?

We give specific, prioritised landing-page feedback and work with your team or developers to act on it, rather than silently redesigning the site. The focus is message match, speed, friction and trust at the point of decision.

How do you decide which ad or page wins a test?

With data, not opinion. Tests sit on accurate conversion tracking, and where final conversions are sparse we use micro conversions and lead-quality signals so the test reaches a clear verdict before the budget runs out.

Get the click and the conversion

Get a free senior review of your ad copy and landing pages, where the ads are losing the click and where the page is losing the visitor you paid for, from a Google Premier Partner managing £160M+ in ad spend.

Where budget produced no profitable return in the last 90 days
Whether your conversion tracking and values are reliable
How much of your performance is genuinely incremental vs demand you already had
Which campaigns are worth more budget and which to cut

“A useful PPC review should make the next decision obvious: what to cut, what to protect, and what is worth more investment.”

Fraser Smith, Chief Strategy Officer, reviews every submission

Free senior PPC review

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