Christina McLeod

Articles by Christina McLeod

3 articles

Read Why UGC Ads are the Future of Brand Marketing

24 Mar 2026Paid social3 minute read

Why UGC Ads are the Future of Brand Marketing

Audiences have become more sceptical of traditional advertising and more receptive to content that feels real, relatable and trustworthy. Studies show

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Read What Does an Effective PPC Account Structure Look Like in 2022?

24 Feb 2022Paid search5 minute read

What Does an Effective PPC Account Structure Look Like in 2022?

To begin with, of course, you should make sure that your campaign structure reflects your online marketing goals. So, for instance, if you are

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Read Number 1 In The Search Results: Is This Really The Best Place To Be?

24 Nov 2021Paid search3 minute read

Number 1 In The Search Results: Is This Really The Best Place To Be?

Number one! Top of the search results! First position! It sounds like the ideal place to be...right? But it isn't necessarily going to get you the best

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