Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."
Google Premier Partner · UK Search Awards Winner · Edinburgh, UK
Clean Digital runs ecommerce PPC for Google Ads and Microsoft Ads accounts where the spend has to come back as profit, not just revenue. We fix the Shopping feed, split campaigns by product economics and stop Performance Max being credited with the brand searches you would have won anyway.
14:1
ROAS across all paid channels, Dobbies Garden Centres
236%
YoY increase in booking revenue, Rabbies
49%
YoY increase in PPC revenue, The Roof Box Company
Paid search budgets we answer for
Revenue is the easy number to grow. You can buy more of it any time by bidding harder on searches you would have won anyway. The harder question is whether each campaign is funding products that actually make money once margin, returns and discounting are taken out. Three patterns show up in almost every ecommerce account we take over.
The lever →Pooled PMax budgets quietly absorb brand and high-intent searches, then take the credit. ROAS looks strong, but a lot of it is demand you already had.
The fix →Brand exclusions on Performance Max, asset and search-theme review, and budget caps, so PMax is measured on the new business it actually brings in rather than the brand searches it intercepts.
The lever →Thin titles, missing attributes and a single pooled Shopping campaign mean Google spends evenly across the catalogue, including products with poor margin, low stock or weak conversion rates.
The fix →Feed quality work and a listing-group structure that splits campaigns by product economics, so budget weights towards the products that sell and make money, not just the ones that get clicks.
The lever →When Search, Shopping and PMax report into a single ROAS figure, you cannot see which channel is carrying the account and which is leaking. Scaling the blend scales the waste with it.
The fix →Separate the channels, attach real revenue values (and margin where the data supports it), so each campaign type can be judged on its own and budget can move with confidence.
When the reports look fine but profit is not growing, the budget is usually going to one of these four problems. Every engagement starts with a senior audit that shows exactly where the money went.
A single Shopping campaign treats your best-margin hero product and your worst clearance line the same.
The fix →Margin-aware campaign splits and listing-group structure, so budget concentrates where it earns.
Disapprovals, missing GTINs and weak titles mean products silently drop out of auctions you should be winning.
The fix →A feed audit and ongoing feed governance, so the catalogue stays eligible and competitive.
Pooled budgets make it hard to see where PMax is taking brand search or spending on products that do not sell.
The fix →Brand exclusions, search-theme review and budget caps, so PMax earns its place.
Peak demand is over-throttled and quiet periods are over-funded because there is no forecast behind the budget.
The fix →Seasonal budget planning and forecasting, so spend leads demand instead of chasing it.
Budget by product group
Sample output
| Product group | Spend | Revenue | Margin | Call |
|---|---|---|---|---|
| Hero range (high margin) | £2,140 | £19,300 | Strong | Scale |
| Core range | £1,880 | £11,200 | Healthy | Keep |
| Clearance lines | £1,460 | £6,900 | Near-zero | Cap |
| Out-of-stock SKUs | £640 | £0 | - | Cut |
Illustrative example. Your audit is built from your own feed, spend and revenue data.
Clean Digital is a Google Premier Partner, in the top 3% of UK Google Ads agencies. For an ecommerce account that means certified specialists working across the feed, the campaign structure and the conversion values, not a junior rotation learning Shopping on your budget.
Partner-level access to Shopping and PMax features and betas across Google and Microsoft Ads.
Specialists who question wasted spend and feed quality, weighted to the products that make money.
Channel-by-channel reporting, Search vs Shopping vs PMax, brand vs non-brand, built around your next budget call.
18 specialists running paid search for ecommerce clients across Scotland, the wider UK and international markets.
No long-term contracts. We run month-to-month, so you are never locked in. We cut the waste first, fix the feed and tracking, then move budget to what sells.
A senior audit of the Shopping feed, campaign structure, PMax overlap and conversion values, with no changes until the priorities are agreed.
The early focus is usually cleaning the feed, splitting campaigns by economics and rebuilding conversion values.
With accurate values and a clean feed, budget moves to the products and audiences that drive profit, across both peak and quieter periods.
Step one is the same free senior review we offer, with no obligation to continue.
Worth a conversation if
Probably not a fit if
Common questions ecommerce teams ask before handing a Shopping and Performance Max account to an agency.
A free senior review of your Google Ads or Microsoft Ads account. You get a written summary covering:
“A useful PPC review should make the next decision obvious: what to cut, what to protect, and what is worth more investment.”
Fraser Smith, Chief Strategy Officer, reviews every submissionFree senior PPC review
1 of 4 · Account
This decides what the senior review focuses on.
Pick one to continue. No typing needed yet.
Your information is secure and will not be shared
