Merchant Center management
Merchant Center issues limit Shopping and Performance Max before media spend can do its job. We manage the feed, diagnostics and policy work that keeps ecommerce campaigns eligible and measurable.
Diagnostics are commercial signals
A disapproval, shipping mismatch or feed warning can remove products from the auction. Merchant Center needs the same attention as campaign structure.
What management covers
Merchant Center diagnostics reviewed and prioritised by commercial impact
Product disapprovals, warnings and limited-serving issues investigated
Feed source, schedule, attributes and landing page consistency checked
Shipping, returns, tax and policy requirements reviewed
Google Ads and Merchant Center linking checked for Shopping and PMax
CSS setup considered where it matches the ecommerce strategy
Issues are prioritised by commercial impact
Merchant Center can surface dozens of warnings. The useful question is which warnings block important products, distort reporting or limit campaign growth.
Product disapprovals
Policy, landing page, GTIN, image, price and availability issues are separated so the highest-value affected products are handled first.
Feed quality
Titles, product types, identifiers, custom labels and margin signals are checked against Shopping and Performance Max campaign structure.
Account settings
Shipping, tax, returns, website claim, automatic updates and Google Ads links are reviewed before campaign changes are treated as the fix.
Feed checks before campaign changes
Product titles reflect the search language buyers use, not only internal catalogue names
GTIN, brand, MPN and item group IDs are present where the product data supports them
Custom labels make margin, stock, seasonality or priority usable inside Google Ads
Landing page price, availability and variant information match submitted feed values
Shipping and returns settings are complete enough to avoid avoidable eligibility issues
How Merchant Center affects paid media
Shopping campaigns
Feed structure affects query matching, product coverage, product group control and budget allocation.
Performance Max
Asset groups, listing groups and product exclusions only work properly when Merchant Center data is clean.
CSS readiness
Comparison Shopping Service setup is reviewed when the saving is commercially useful and the account can support it.
Start with product eligibility and feed quality
If key products cannot enter the auction, campaign optimisation is working around a data problem. A focused review shows which feed or account issues should be fixed before more budget goes into Shopping or PMax.
Do you fix Merchant Center without managing Google Ads?
We can review and fix Merchant Center issues as a focused project, but feed quality is usually most valuable when it connects directly to Shopping and Performance Max management.
What should be prioritised first?
We prioritise issues by affected revenue, product importance and auction eligibility. A low-value warning should not take priority over disapproved bestsellers.
Can this improve Performance Max?
Yes. PMax depends heavily on product data. Better feed attributes, cleaner exclusions and clearer product grouping make campaign decisions easier to control and report.