Contributor

Fraser Smith

Fraser is Clean Digital’s Chief Strategy Officer and a company director, with 11 years of experience in paid media and strategic planning. He works alongside Rory on the agency’s direction and growth, overseeing client strategy, service delivery and account planning. He writes about hotel marketing across paid search, paid social and programmatic advertising, with a focus on increasing direct bookings. His articles also cover advertising costs, Google Shopping, campaign measurement and the effect of AI search on paid media.