Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."
Contributor
Rory is the CEO and founder of Clean Digital, with 18 years of experience in digital marketing and agency leadership. He has led the agency since 2013, overseeing business growth, client relationships and the development of its paid media services. In 2023, he led the transition to employee ownership through an Employee Ownership Trust. He continues to serve as a company director and trustee director, working with the trust to represent employees in business decisions. He writes about PPC automation, audience targeting and the decisions behind Clean Digital’s move to employee ownership.
13 articles
Read Why Employee Ownership Is Right For UsClean Digital has always had a clear vision; to provide best-in-class customer service via our PPC management and constantly push the boundaries on what we
Read Using Custom Audiences On Google Display NetworkOften, the most effective way to utilise Audiences in Google Display Network campaigns is to include Remarketing Lists; putting your ad in front of people
Read The Rise Of VariantsWhat is a close variant match? Google explain it best here, although in short it’s Google’s method of matching what it sees as relevant terms
Read Human Led Automation For E-Commerce PPC - Part 1When running a PPC campaign the most important question is usually; “how much can I afford to pay for my traffic that ensures we get enough volume
Read Input Orientated Mindset - When PPC And Poker OverlapMany moons ago, I was an avid poker player. I like numbers and fast calculations and as such have carried this through into my working life and made a
Read The Shady World Of Search (Partners)On doing some digging across verticals, we’ve found the below search engines prominent in some high volume/CPC search themes: The question
Read LinkedIn Profile Targeting In Your Microsoft Ads Search Campaigns: The Good And The BadBack in October 2018, Microsoft Ads announced that advertisers can now extend their reach by targeting using audience data from LinkedIn. i.e. It's
Read Using Click Share To Spot Performance OutliersIn short, Click Share is the number of clicks your ad received divided by the number of clicks it could have received. To give context on the metric, we
Read The Hidden Potential Of Time-Based OptimisationTLDR: Identify trends in user behaviour by analysing the performance data on a time of month, week and day level. Implement time bid adjustments and
Read Google's New Demographic OptionsGoogle have added more layers to their demographic targeting options. Advertisers can now access even more detail when selecting the
Read Setting up gtag.js event tracking in Google AnalyticsIf your Google Analytics account is using the latest “gtag.js” snippet, and you rely on event tracking for your reporting and analysis, you
Read How PPC Can Help Measure Your Offline Advertising ImpactTLDR: PPC is rarely a standalone channel. See how we can analyse Google Ads data to identify trends & added value from offline advertising channels.
Read How To Advertise On Facebook InternationallyTLDR: Don't duplicate, localise. Get to know your target market behaviour and adjust bids and audiences accordingly when advertising on Facebook
