Michelle, 1Rebel UK
"Really recommend Clean Digital, they've been a fantastic agency to work with and we've always been really impressed with the team and the results they produce."
Contributor
Kirsten applies 11 years of experience in paid media execution since 2015, specialising in PPC campaign optimisation and performance tracking. She writes about first-party data, negative keywords and tracking campaign results with UTMs.
8 articles
Read Making The Most Of First-Party DataBut what exactly is first-party data, why does it matter, and how can brands harness it to build trust and deliver better advertising? First-party data
Read Instagram: Working Towards Rewarding Original CreatorsI love Instagram; I tend to spend a chunk of my day on it, cat videos and all. I also like to support local creatives, and I can’t tell you how
Read Account Level Negative Keywords: One List To Rule Them AllEarlier this year, Google Ads announced that account level negative keyword lists are now available worldwide. This change helps advertisers manage their
Read TikTok Continues Their Rise In 2022Earlier this year we posted about TikTok advertising on the increase for 2022, and the results in so far have definitely cemented that fact. In April it
Read How To Track Campaign Performance Using UTMsSo, the strategy is sorted, the image and video assets created, the audiences finalised, the campaigns on each platform are ready to go… but
Read A Few Things That Affect Your Google Ads Quality ScoreThis is something to check on your search campaigns each month as changes to the campaigns could cause your quality score to fluctuate. The same
Read TikTok Advertising Taking Over In 2022In 2020 TikTok was one of the most downloaded apps worldwide, and since then it’s impossible to deny the impact that this social media
Read 5 Tips for Christmas CampaignsIt's over half way through October already! And as Christmas creeps closer, every good PPC specialist should be preparing their festive campaigns. If you
