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PPC article archive
Every indexable Clean Digital article, grouped by publication year.
2026 (16 articles)
- What Three Years of Employee Ownership Looks Like
- Why Creative Matters in Paid Media
- Clean Digital Wins Silver Award: Why It Feels Like Gold
- From Data to Doorstep. Your Next Location is Hiding in Plain Sight.
- The PPC World Cup: Navigating Strategy During the Tournament
- Why Marketing Must Move from Seasonal to Signal Led
- Making The Most Of First-Party Data
- CTR Is Not Dead. It's Just Changed Its Outfit.
- Global Agency Award Finalists: Clean Digital Recognised on Global Stage
- Why UGC Ads are the Future of Brand Marketing
- Clean Digital Achieves Google Premier Partner Status
- In 2026, do Old Google Ads Metrics still matter?
- Creative Is the New Targeting: How to Build Meta Ads That Actually Convert
- AI Advertising Pivot: Navigating the Shift from Search to Discovery in 2026
- Progress Beats Promises: The Shift from Deferred Value to Instant Relevance
- Meta’s Ads Library just got more useful (and here’s why it matters for 2026)
2025 (23 articles)
- 2025 in Review & The Digital Marketing Shifts Shaping 2026
- The Rising Costs of Digital Advertising
- Are micro conversions the most underused advantage in PPC??
- Using Google Trends for UK Consumer Sentiment Analysis
- TikTok Search Ads: Capturing Intent in the Moment
- Meta Andromeda: What It Means for Your Meta Ads Strategy
- B2B Marketing: Why LinkedIn Is The Place To B2B for Lead Gen
- Content-Specific Paid Media Strategy: Making Content Work Harder
- How Weather Patterns Are Reshaping Paid Search Seasonality
- Digital Marketing for Hotels: Our Blueprint For Success
- Generative Search Optimisation: How to Optimise for AI Search
- Programmatic Advertising: When It’s the Right Fit
- The Rise of Social Search
- AI Overviews: Navigating the Shifting Search Landscape and New Advertising Opportunities
- Why Our Strong Company Culture Has Been Key To Our Success
- What does ChatGPT Agent mean for advertisers?
- Choosing a Google Ads Agency in 2025
- Thinking About AI Max for Search? Start Here First.
- Get Your Products into ChatGPT Shopping
- Clean Digital: UK Culture Award Double Winners
- Breaking into Digital Marketing: Why Paid Ads is a Smart First Step
- Google Shopping Vehicle Listings: Rev Up Your Automotive Business
- Bidding Towards New Customer Acquisition
2024 (8 articles)
- CSS: All You Need to Know About Comparison Shopping Services
- Display Ads: Grow Traffic & Boost All-Channel Performance
- Value Rules: Maximise Your PPC Success
- Google Ads Unveils Game-Changing Updates
- Instagram: Working Towards Rewarding Original Creators
- Using Portfolio Bids To Set CPC Bid Limits
- Programmatic Advertising: A Simple Guide
- Beyond the Booking: Maximise Hotel Revenue in the Face of OTAs
2023 (10 articles)
- Value-Based Bidding: What Is It? And Why You Need To Be Using It ASAP!
- Clean Digital: PPC Agency of the Year 2023
- Mastering Your Market with Customer Personas
- Google’s Display Network (GDN) – Why Should You Use It?
- Account Level Negative Keywords: One List To Rule Them All
- Why Employee Ownership Is Right For Us
- Colourful Solutions: Automate Image “Color” Attribute With Python
- From UA to GA4: Important Changes You Should Know About
- Ad Extensions: Why Are They So Important?
- From Browsers to Buyers: 4 Tips to Improve Your Website's Conversion Rate
2022 (11 articles)
- TikTok Continues Their Rise In 2022
- Google Data Studio: What Is It & How Does It Help With Reporting?
- How To Track Campaign Performance Using UTMs
- Advertising On Alternative Search Engines Other Than Google & Bing
- How To Use Exclusions To Save Money On Google Display Ads
- A Few Things That Affect Your Google Ads Quality Score
- 3 Google Tools To Inspire Engaging Creative For YouTube PPC Campaigns
- What Does an Effective PPC Account Structure Look Like in 2022?
- TikTok Advertising Taking Over In 2022
- The Emergence Of Amazon Advertising
- 5 PPC Trends For 2022
2021 (12 articles)
- 10 Ad Extensions To Boost Your Google Search Ads
- Number 1 In The Search Results: Is This Really The Best Place To Be?
- Voice Search Integration Into PPC
- 5 Tips for Christmas Campaigns
- Responsive Search Ads: Why You Should Start Using Them ASAP
- A Beginner's Guide To Remarketing For Display
- The Importance of Brand Awareness
- Store GCLIDs In A Google Sheets Document With GTM
- Google Ads Targeting: What Are Affinity Audiences?
- Facebook: Implications of the Apple iOS 14 Update
- Using Custom Audiences On Google Display Network
- PPC Best Practice: Tracking Forms Without The "Thank You" Page
2020 (9 articles)
- PPC Best Practice: Brand Campaigns – Are they worth it?
- How to Measure Advertising Success on Spotify Ads
- Clean Digital PPC Best Practice Series: Facebook Ads
- The World of Spotify Advertising
- Clean Digital PPC Best Practice Series: Google Shopping
- Clean Digital PPC Best Practice Series: Dynamic Search Ads
- Clean Digital PPC Best Practice Series: Location Strategy
- Clean Digital PPC Best Practice Series: Search Terms
- The E-Commerce Google Ads Landscape During COVID-19
2019 (11 articles)
- The Rise Of Variants
- Human Led Automation For E-Commerce PPC - Part 1
- Input Orientated Mindset - When PPC And Poker Overlap
- Reporting Beyond Average Position
- The Shady World Of Search (Partners)
- LinkedIn Profile Targeting In Your Microsoft Ads Search Campaigns: The Good And The Bad
- Using Click Share To Spot Performance Outliers
- Tracking Drift Chat Interactions With Google Tag Manager
- Search Ads Above Or Below The Organic Results - Does It Matter?
- The Hidden Potential Of Time-Based Optimisation
- Google Tag Manager: What Is It And Why Should We Be Using It?