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TikTok
Meta Ads
+3 more
13 July 2026•3 minute read
Why Creative Matters in Paid Media
In paid media, data and spend often get all the attention, but the role of creative is often overlooked. Without strong, engaging ads, even the biggest...
By Megan MacArthur
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Announcements
News
+1 more
26 June 2026•3 minute read
Clean Digital Wins Silver Award: Why It Feels Like Gold
...more than just fake videos of hamsters riding whales, more than confusing images that look almost real…but not quite! And more than just a...
By Hannah Pate
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Advanced Marketing Insights
18 June 2026•2 minute read
From Data to Doorstep. Your Next Location is Hiding in Plain Sight.
Starbucks built an entire internal geospatial division to determine where their next cup should be served, layering foot traffic data, drive-time modelling,...
By Patrick McLean
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Python
News
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12 June 2026•5 minute read
The PPC World Cup: Navigating Strategy During the Tournament
But while millions of eyes are glued to the world cup pitches, what is happening behind the scenes to your paid media accounts? Major sporting events can...
By Hannah Pate
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Advanced Marketing Insights
26 May 2026•2 minute read
Why Marketing Must Move from Seasonal to Signal Led
In 2026, demand doesn’t follow fixed timelines; it is shaped in real time by weather, trends, economic shifts, and online behavior. To capture...
By David Dye
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Google Ads
Advanced Marketing Insights
15 May 2026•4 minute read
Making The Most Of First-Party Data
But what exactly is first-party data, why does it matter, and how can brands harness it to build trust and deliver better advertising? First-party data...
By Kirsten Douglas
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PPC article archive
2026 (16 articles)
- What Three Years of Employee Ownership Looks Like
- Why Creative Matters in Paid Media
- Clean Digital Wins Silver Award: Why It Feels Like Gold
- From Data to Doorstep. Your Next Location is Hiding in Plain Sight.
- The PPC World Cup: Navigating Strategy During the Tournament
- Why Marketing Must Move from Seasonal to Signal Led
- Making The Most Of First-Party Data
- CTR Is Not Dead. It's Just Changed Its Outfit.
- Global Agency Award Finalists: Clean Digital Recognised on Global Stage
- Why UGC Ads are the Future of Brand Marketing
- Clean Digital Achieves Google Premier Partner Status
- In 2026, do Old Google Ads Metrics still matter?
- Creative Is the New Targeting: How to Build Meta Ads That Actually Convert
- AI Advertising Pivot: Navigating the Shift from Search to Discovery in 2026
- Progress Beats Promises: The Shift from Deferred Value to Instant Relevance
- Meta’s Ads Library just got more useful (and here’s why it matters for 2026)
2025 (23 articles)
- 2025 in Review & The Digital Marketing Shifts Shaping 2026
- The Rising Costs of Digital Advertising
- Are micro conversions the most underused advantage in PPC??
- Using Google Trends for UK Consumer Sentiment Analysis
- TikTok Search Ads: Capturing Intent in the Moment
- Meta Andromeda: What It Means for Your Meta Ads Strategy
- B2B Marketing: Why LinkedIn Is The Place To B2B for Lead Gen
- Content-Specific Paid Media Strategy: Making Content Work Harder
- How Weather Patterns Are Reshaping Paid Search Seasonality
- Digital Marketing for Hotels: Our Blueprint For Success
- Generative Search Optimisation: How to Optimise for AI Search
- Programmatic Advertising: When It’s the Right Fit
- The Rise of Social Search
- AI Overviews: Navigating the Shifting Search Landscape and New Advertising Opportunities
- Why Our Strong Company Culture Has Been Key To Our Success
- What does ChatGPT Agent mean for advertisers?
- Choosing a Google Ads Agency in 2025
- Thinking About AI Max for Search? Start Here First.
- Get Your Products into ChatGPT Shopping
- Clean Digital: UK Culture Award Double Winners
- Breaking into Digital Marketing: Why Paid Ads is a Smart First Step
- Google Shopping Vehicle Listings: Rev Up Your Automotive Business
- Bidding Towards New Customer Acquisition
2024 (8 articles)
- CSS: All You Need to Know About Comparison Shopping Services
- Display Ads: Grow Traffic & Boost All-Channel Performance
- Value Rules: Maximise Your PPC Success
- Google Ads Unveils Game-Changing Updates
- Instagram: Working Towards Rewarding Original Creators
- Using Portfolio Bids To Set CPC Bid Limits
- Programmatic Advertising: A Simple Guide
- Beyond the Booking: Maximise Hotel Revenue in the Face of OTAs
2023 (10 articles)
- Value-Based Bidding: What Is It? And Why You Need To Be Using It ASAP!
- Clean Digital: PPC Agency of the Year 2023
- Mastering Your Market with Customer Personas
- Google’s Display Network (GDN) – Why Should You Use It?
- Account Level Negative Keywords: One List To Rule Them All
- Why Employee Ownership Is Right For Us
- Colourful Solutions: Automate Image “Color” Attribute With Python
- From UA to GA4: Important Changes You Should Know About
- Ad Extensions: Why Are They So Important?
- From Browsers to Buyers: 4 Tips to Improve Your Website's Conversion Rate
2022 (11 articles)
- TikTok Continues Their Rise In 2022
- Google Data Studio: What Is It & How Does It Help With Reporting?
- How To Track Campaign Performance Using UTMs
- Advertising On Alternative Search Engines Other Than Google & Bing
- How To Use Exclusions To Save Money On Google Display Ads
- A Few Things That Affect Your Google Ads Quality Score
- 3 Google Tools To Inspire Engaging Creative For YouTube PPC Campaigns
- What Does an Effective PPC Account Structure Look Like in 2022?
- TikTok Advertising Taking Over In 2022
- The Emergence Of Amazon Advertising
- 5 PPC Trends For 2022
2021 (12 articles)
- 10 Ad Extensions To Boost Your Google Search Ads
- Number 1 In The Search Results: Is This Really The Best Place To Be?
- Voice Search Integration Into PPC
- 5 Tips for Christmas Campaigns
- Responsive Search Ads: Why You Should Start Using Them ASAP
- A Beginner's Guide To Remarketing For Display
- The Importance of Brand Awareness
- Store GCLIDs In A Google Sheets Document With GTM
- Google Ads Targeting: What Are Affinity Audiences?
- Facebook: Implications of the Apple iOS 14 Update
- Using Custom Audiences On Google Display Network
- PPC Best Practice: Tracking Forms Without The "Thank You" Page
2020 (9 articles)
- PPC Best Practice: Brand Campaigns – Are they worth it?
- How to Measure Advertising Success on Spotify Ads
- Clean Digital PPC Best Practice Series: Facebook Ads
- The World of Spotify Advertising
- Clean Digital PPC Best Practice Series: Google Shopping
- Clean Digital PPC Best Practice Series: Dynamic Search Ads
- Clean Digital PPC Best Practice Series: Location Strategy
- Clean Digital PPC Best Practice Series: Search Terms
- The E-Commerce Google Ads Landscape During COVID-19
2019 (11 articles)
- The Rise Of Variants
- Human Led Automation For E-Commerce PPC - Part 1
- Input Orientated Mindset - When PPC And Poker Overlap
- Reporting Beyond Average Position
- The Shady World Of Search (Partners)
- LinkedIn Profile Targeting In Your Microsoft Ads Search Campaigns: The Good And The Bad
- Using Click Share To Spot Performance Outliers
- Tracking Drift Chat Interactions With Google Tag Manager
- Search Ads Above Or Below The Organic Results - Does It Matter?
- The Hidden Potential Of Time-Based Optimisation
- Google Tag Manager: What Is It And Why Should We Be Using It?